SKIMS

SKIMS is an American shapewear and clothing brand co-founded in 2019 by Kim Kardashian and Jens Grede.

Headquartered in Culver City, California, the brand is valued at over $5 billion as of late 2025. SKIMS operates primarily as a direct-to-consumer brand, focusing on body positivity and inclusivity in the intimates industry. The company offers a range of products, including shapewear, underwear, loungewear, sleepwear, swimwear, activewear, and menswear. SKIMS is known for its inclusive sizing, providing options from XXS to 5XL, and a diverse palette of skin tones. The brand targets a wide audience, including women, men, athletes, and diverse demographics, emphasizing comfort and effective solutions for all body types. High-profile collaborations with brands like Nike and Fendi have further expanded its reach and cultural relevance.