Sift

Sift is a digital trust and safety company that specializes in fraud prevention for online businesses.

It offers a platform designed to help companies reduce risk while enhancing customer experience and driving revenue growth. Sift utilizes machine learning and a vast global data network to detect and prevent fraud in real-time. The company provides a range of services, including risk scoring for transactions and user behavior, account takeover detection, and spam mitigation. Its core products include a fraud prevention platform and digital tools aimed at addressing payment fraud and account abuse. Sift supports secure growth and informed customer approval decisions, making it a valuable partner for businesses looking to enhance their security measures. Notable customers include brands like Hertz, Yelp, and Poshmark.