Shoelace

Shoelace is a Toronto-based omni-channel growth marketing agency founded in 2015.

The company specializes in scaling direct-to-consumer (DTC) and e-commerce brands through paid social, paid search, and email marketing. By combining AI technology with human creativity, Shoelace delivers effective growth strategies, manages omni-channel campaigns, and creates engaging content to enhance customer acquisition and retention. The agency offers a range of digital marketing services, including management of social media ads, search engine marketing, and personalized email campaigns. They focus on data-driven growth strategies that utilize AI to automate tasks and suggest experiments for clients. Shoelace targets independent DTC and e-commerce brands, particularly fast-growing businesses and Shopify stores, helping them implement customer journey marketing and recapture visitors through retargeting campaigns.