United States · Apparel & fashion startup

Shinesty

Shinesty is a fashion e-commerce company based in Boulder, Colorado, founded in 2014 by Chris White and Jens Nicolaysen.

Funding reportedLast round: Series A

Apparel & fashionBoulder, United States

About Shinesty

Shinesty is a fashion e-commerce company based in Boulder, Colorado, founded in 2014 by Chris White and Jens Nicolaysen.

The company aims to eliminate boring clothing and promote a fun, irreverent approach to fashion. Initially focused on vintage clothing, Shinesty has expanded to offer a wide range of novelty apparel, underwear, and accessories, all characterized by bold designs and humorous themes. As an online retailer, Shinesty provides a curated shopping experience that emphasizes entertainment. Their product line includes the popular Ball Hammock® Pouch Underwear, themed party apparel, and everyday wear. The company also offers free shipping on domestic orders and a hassle-free return policy, ensuring customer satisfaction. With a focus on humor and self-expression, Shinesty appeals to a diverse audience, including theme party enthusiasts, couples, and young adults looking for unique and playful clothing options.

What company datasets say Shinesty raised

Funding, as reported

Reported in all$7.9Min dollars
Rounds8
Last roundSeries A
Last round dateJun 2020
Investors listed11
SEC Form D$14M sold, 8 filings, last Jun 2020

Founders and team

From the SEC filings it signed: 3 on the team.

  • Chris WhiteExecutive Officer, Director, Promoteri
  • Jens NicolaysenExecutive Officer, Director, Promoteri
  • Laura SanchezExecutive Officeri

On the board, as filediJay HirshJonathan HallettNathan Levy

On 5 portfolio pages

Investors who name them

Each firm lists Shinesty on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

fashionchristmas pajamasconsumersaccessoriesseasonal clothingboob hammock braletteinformation technology & servicesretro ski gearfunny holiday underwearparadice cooling boxer briefsinformation technologysleepwearwomen's underwearthemed collectionspromotional salespajamaralls

Built with from their website

Amazon CloudFrontSalesforce CRM AnalyticsMAX by AppLovinKlaviyoYouTubeGoogle WorkspaceViewport MetaFriendbuyApple iPhoneBox.net

+8 more

webpackApple Business ManagerAIGoogle MeetNetSuiteMicrosoft ExcelGoogle DocsReact

Sector
Apparel & fashion
Region
Colorado
Revenue
$1.6M a year, as listed
Full record
Every detail in the company directory

Apparel & fashion in United States

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