Second Nature

Second Nature is a high-growth startup based in Raleigh, North Carolina, that specializes in a fully-managed Resident Experience Platform for the property management industry.

Founded in 2012 and previously known as FilterEasy, the company aims to create a new category called Resident Experience, focusing on delivering positive outcomes for residents, property managers, and investors. The company offers managed resident benefits packages that include services such as renters insurance, credit building, air filter delivery, pest control, and rewards programs. These solutions are designed to enhance resident satisfaction and streamline property management, moving the industry toward a more professional and holistic approach. Second Nature emphasizes innovation and a customer-focused mindset, striving to improve the living experience for renters and the management process for property professionals.