ROCK THE BELLS

ROCK THE BELLS is a black-owned media and entertainment company founded in March 2018 by LL Cool J.

Based in Los Angeles, it focuses on celebrating and preserving classic Hip-Hop culture. The company serves as a bridge between the original pioneers of Hip-Hop and new generations, honoring the core elements of the genre, including MCs, DJs, Breakers, and Graffiti Artists. As a full-service content studio and lifestyle brand, ROCK THE BELLS offers a variety of services. This includes ROCK THE BELLS Radio on SiriusXM, a digital content studio for news and artist interviews, and a platform for streaming Hip-Hop documentaries. The company also organizes cultural events and festivals, allowing fans to connect and celebrate the genre's legacy. Additionally, it operates an e-commerce platform featuring a diverse range of Hip-Hop merchandise, including apparel, footwear, accessories, and memorabilia.