Ritual The 30-Minute Gym

Ritual | The 30-Minute Gym is an international boutique fitness franchise founded in 2012 in Singapore.

It specializes in high-intensity interval training (HIIT) that combines cardio and strength workouts into a 30-minute experience, catering to busy professionals and individuals with hectic lifestyles. The gym promotes a "no excuses" philosophy, providing a streamlined environment where members can arrive, workout, shower, and leave efficiently. The workout sessions utilize Progressive Sequence Training, a proprietary program developed by co-founder Ian Tan. Each session is designed to maximize results in a short time, with approximately 20 minutes of actual workout time. Ritual offers guided group HIIT workouts, necessary equipment, and workout attire for members. The company operates in six countries, including Singapore, South Africa, the United States, Spain, and Brazil, and has a strong focus on franchising to expand its global presence. Ritual has received recognition for its innovative approach to fitness, making it a popular choice for those seeking effective workouts in minimal time.