ReSci (Retention Science)

ReSci, also known as Retention Science, is a Santa Monica-based software development company founded in 2011.

It specializes in AI-powered marketing automation for ecommerce brands, helping them target, engage, and retain customers through personalized communications. The company operates on a SaaS model, generating revenue from subscription fees for its platform. The flagship product, Cortex, is an AI-driven lifecycle marketing platform that serves as a Customer Data Platform (CDP). It utilizes machine learning to analyze customer data, enabling brands to predict behavior and optimize marketing strategies. Key features include predictive lead scoring, churn risk scoring, and product affinity prediction, all designed to enhance customer engagement and drive growth. ReSci's client base includes a range of innovative ecommerce marketers and brands, from small businesses to large enterprises. Notable partnerships include Target, Dollar Shave Club, Unilever, and Sugarfina, showcasing its capability to manage complex data environments for major retail and consumer goods companies.