Reel

Reel is a Copenhagen-based B2B electricity supplier and energy trader, founded in 2020 to support the renewable energy transition for climate-conscious companies.

The company aims to empower businesses to procure genuinely renewable electricity, helping to reduce emissions and decarbonize electricity grids. Reel operates as a privately held company with a team of approximately 25 employees and has raised around $7.9 million in funding. Reel's core offerings include structuring long-term Power Purchase Agreements (PPAs) that align corporate electricity consumption with new solar and wind energy projects. This ensures that the electricity supplied is newly generated and helps customers stabilize energy costs while minimizing their carbon footprint. Additionally, Reel provides energy trading and balancing services, data-driven optimization tools, and battery storage solutions to enhance the predictability and accessibility of renewable energy for businesses of all sizes. The company is certified as a B Corporation, reflecting its commitment to social and environmental performance.