United States · Consumer services startup

Pupford

Pupford is a dog training brand founded in 2017, based in American Fork, Utah.

Funding reportedLast round: Private Equity

Consumer servicesLehi, United States

About Pupford

Pupford is a dog training brand founded in 2017, based in American Fork, Utah.

The company specializes in low-calorie, freeze-dried training treats and offers a digital training platform to help pet owners foster healthier relationships with their dogs. Pupford's mission is to empower dog owners through training, nutrition, and companionship. The brand is known for its freeze-dried training treats, which contain only 1-2 calories per treat and use minimal ingredients without fillers or artificial additives. In addition to training treats, Pupford offers bully sticks, jerky chews, dental chews, supplements, and enrichment toys. Their products are priced between $10 and $40 and come with free shipping on orders over $39, along with a 30-day satisfaction guarantee. Pupford also provides educational resources through its digital platform, Pupford Academy, which features expert-led dog training courses. The company targets dog owners and professional trainers, and in 2023, it expanded its market reach by partnering with PetSmart, making its products available in over 1,500 locations across the United States.

What company datasets say Pupford raised

Funding, as reported

Reported in all$200Kin dollars
Last roundPrivate Equity
Last round dateFeb 2022
SEC Form D$200K sold, 1 filing, last Jun 2020

Founders and team

From the SEC filings it signed: 1 on the team.

  • Michael Que SteeleMANAGERi

On a portfolio page

Investors who name them

Each firm lists Pupford on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

dog training appconsumersdistributionmanufacturingdental chewsdog training productsdog joint supplementsdog healtheducationinformation technology & servicespet servicesdog health supplementstraining coursesfreeze-dried treatsb2cdog behavior resources

Built with from their website

Amazon Pay for BusinessGoogle Tag ManagerPaypalGoogle CloudGoogle Cloud RunClarity SDMKlaviyoGoogle WorkspaceCloudFlareMax Mega Menu

+8 more

Viewport MetaGoogle PlayGoogle Cloud HostingGoogle MeetPriority HintsGoogle Font APIApple PayMobile Friendly

Sector
Consumer services
Industry code
NAICS 45991, SIC 2099, 5995
Region
Utah
Revenue
$2.1M a year, as listed

Consumer services in United States

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