Pulley

Pulley is an equity management software platform designed to assist startup founders and finance teams in managing company equity effectively.

The company aims to simplify the processes of starting, scaling, and managing equity, making it easier for anyone to launch a business. Founded by experienced entrepreneurs Yin Wu and Grant Oladipo, Pulley focuses on creating intuitive tools that enhance equity workflows. The platform offers a comprehensive suite of services, including cap table management, which allows users to track and visualize equity ownership among stakeholders. It also provides support for IRS-compliant 409A valuations to determine the fair market value of private company stock. Additionally, Pulley features tools for equity administration, such as option grants and vesting schedules, along with educational resources to help users understand equity management better. Pulley targets startup founders, finance teams, and stakeholders, positioning itself as a leading solution for modern equity management.