pubX

pubX is a London-based startup founded in 2020 that specializes in Publisher Technology (PubTech) solutions using Artificial Intelligence (AI) and automation.

The company focuses on helping digital publishers maximize their revenue through intelligent monetization strategies. With a publisher-first approach, pubX exclusively serves the sell-side of advertising, ensuring it remains an unbiased partner dedicated to empowering publishers. The flagship product of pubX is an AI-powered Dynamic Price Floor Tool, which allows digital publishers to set and adjust price floors for programmatic advertising inventory. This fully automated SaaS platform utilizes deep-learning algorithms to optimize pricing and drive incremental revenue. pubX targets a minimum 3X return on investment for its users by enhancing revenue through dynamic pricing strategies. The company serves a global audience of digital publishers, including content creators and media companies, helping them navigate the complexities of the digital advertising landscape.