preen.me

Preen.Me was a beauty-focused platform founded in 2011 that specialized in social intelligence, influencer marketing, and personalized product recommendations.

The company aimed to enhance product decisions and shopping experiences for women and beauty brands by utilizing customer conversations, social graphs, and crowdsourced feedback. The services offered by Preen.Me included social business intelligence, social research, strategy, influencer marketing, and campaign activation, particularly for consumer brands in the beauty and related CPG sectors. It also fostered a consumer-facing beauty community that provided inspiration, tutorials, and tailored product recommendations based on user preferences. Preen.Me's platform allowed users to explore beauty categories, compare products, and receive personalized suggestions for various beauty items. The company served notable clients, including major beauty brands like Estée Lauder, L’Oréal, and Charlotte Tilbury, as well as private equity firms seeking insights from its social business intelligence research. The company was based in Tel Aviv, Israel, with additional locations in Walnut, California, and Claymont, Delaware.