Popego

Popego was an Argentine software company founded in 2007 and based in Buenos Aires.

The company specialized in online semantic analytics, social media, machine learning, natural language processing, and web/software development. After merging with boo-box, it became part of Grupo 42. Popego offered internet software and a widget that could be embedded in websites, blogs, or forums. This widget displayed user activity across social networks and included content recommendation features based on public online activity. The company positioned itself as a leader in innovation within Latin American technology, supported by its parent group, Grupo 42, which focuses on artificial intelligence, social media, advertising, web development, machine learning, and NLP.