Picfair

Picfair is a London-based online photography brand and ecommerce platform founded in 2013 by Benji Lanyado.

The company enables amateur and professional photographers to sell their images through personalized online stores and a central marketplace. Photographers retain full copyright, set their own prices, and receive 80% of the revenue from sales, promoting a fair trade photography model. The platform hosts over 500,000 photographers and features a library of more than 6 million images. Picfair offers customizable online storefronts, a curated image marketplace, and a global print-on-demand service. It also provides tools for image licensing, metadata enrichment, and photography education. The company serves a diverse customer base, including major publications, creative agencies, and individual consumers. With a commitment to photographer fairness, Picfair stands out by eliminating middlemen and offering free storefronts without recurring subscription fees for basic plans.