United States · Consumer goods startup

Pattern Brands

Pattern Brands is a direct-to-consumer holding company based in New York, NY, founded in 2019 by Emmett Shine, Nicholas Ling, and Suze Dowling.

Funding reportedLast round: Series B

Consumer goodsNew York, United States

About Pattern Brands

Pattern Brands is a direct-to-consumer holding company based in New York, NY, founded in 2019 by Emmett Shine, Nicholas Ling, and Suze Dowling.

The company focuses on acquiring and growing a portfolio of home and lifestyle brands that enhance daily life through thoughtfully designed, high-quality products. It operates as a "quiet house of home brands," allowing each brand to maintain its unique identity while benefiting from shared resources. The company offers comprehensive support services to its brands, including acquisition and operations, marketing and brand strategy, operational optimization, and wholesale support. Its portfolio features a variety of home-centric brands, such as GIR, Equal Parts, Open Spaces, Yield, Poketo, Letterfolk, Miracle Made, and Onsen, which provide products ranging from kitchen accessories to home organization essentials. Pattern Brands targets both individual consumers and wholesale partners, emphasizing sustainable and purposeful home products.

What company datasets say Pattern Brands raised

Funding, as reported

Reported in all$99Min dollars
Rounds5
Last roundSeries B
Last round size$25M
Last round dateFeb 2022
Investors listed16
SEC Form D$14M sold, 2 filings, last Sept 2019

Founders and team

From the SEC filings it signed: 1 on the team.

  • Nicholas LingExecutive Officer, Directori

On the board, as filediEmmett ShineEric FengWill Porteus

On 7 portfolio pages

Investors who name them

Each firm lists Pattern Brands on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

user experienceconsumersproduct designcustomer engagementstrategic partnershipshome organizationcross-brand synergiesdistributionmanufacturingbranding strategyretail cycle managementsocial media marketingdigital marketplacedtc brandsinformation technology & serviceslogistics & supply chain

Built with from their website

Amazon SESGoogle Tag ManagerAmazon CloudFrontCanvaAtlassianGoogle AdsKlaviyoYouTubeMailChimpGoogle Workspace

+8 more

AddShoppersCloudFlareViewport MetaAmazon Simple Email ServiceWebflow HostingYotpoGoogle MeetTikTok Ads

Sector
Consumer goods
Region
New York
Revenue
$5.4M a year, as listed
Full record
Every detail in the company directory

Consumer goods in United States

Startups like it

Is this your company?

Add your raise, your deck and your story, and put Pattern Brands in front of investors. Or tell us what we have wrong.