Paloma

Paloma is an e-commerce platform that specializes in facilitating sales through Instagram.

Founded in 2017 and based in New York City, the company allows sellers to manage checkouts, inventory, and orders directly within Instagram, eliminating the need for a separate website. Led by CEO Kelsey Hunter, Paloma has attracted investment from several venture capital firms. The platform offers an Instagram-native e-commerce solution that enables seamless transactions through Live, Stories, and Feed. Key features include inventory management, automated invoicing, and secure checkout options that support various payment methods. Paloma also provides tools for group sales, performance metrics, and automatic payouts processed via Stripe. The platform is designed for social sellers and small businesses, allowing them to engage with customers in real-time and streamline their sales processes.