Nuudii System

Nuudii System is an intimate apparel company based in Brooklyn, New York, founded in 2015.

It has created a new category called "boobwear," offering a patented, non-restrictive alternative to traditional bras. The brand focuses on comfort, allowing women to embrace their natural shape without the constraints of conventional undergarments. Led by CEO Annette Azan, Nuudii operates as a direct-to-consumer brand and has achieved significant growth, generating over $14 million in revenue and selling more than 200,000 units across 40+ countries. The company offers a range of products, including its flagship "boobwear," as well as "buttwear," "bodywear," and swim essentials, all designed with lightweight materials for a gentle, minimal hold. Nuudii emphasizes body positivity and comfort, targeting women who prefer a natural fit over traditional support. The brand also has plans for future innovations, including biodegradable yarns.