NowThis

NowThis is a digital media and social video publisher founded in 2012 and based in New York City.

The company specializes in producing short-form, platform-native news and entertainment videos aimed at younger audiences, particularly Gen Z and millennials. It is recognized as a leading social news publisher, focusing on engaging storytelling through mobile-first and social-first content. NowThis creates a variety of content, including social video news production, original programming, live broadcasts, and on-demand video. Its channels cover diverse topics such as news, politics, entertainment, health, sports, and more, all designed for easy consumption on social media platforms like Facebook, Instagram, Snapchat, TikTok, Twitter/X, and YouTube. The company collaborates with brands to develop advertising partnerships that resonate with its youthful audience, making it a go-to source for brands looking to engage younger viewers.