NorthLadder

NorthLadder is a trade-in and resale technology platform specializing in pre-owned electronics and device circularity.

Operating in over 10 countries, it supports brands and channel partners in managing device trade-ins, automating valuations, and connecting used devices to buyers. The platform is trusted by more than 75 OEMs, telecoms, e-commerce companies, and electronics retailers. NorthLadder enhances trade-in attach rates and new device sales while promoting customer retention and sustainability through effective reuse and resale of electronics. Its services include trade-in program design, device assessment, resale facilitation, and access to a network of verified buyers. The platform supports a variety of devices, including mobile phones, tablets, smartwatches, and laptops, and also features luxury second-hand goods. Founded in either 2019 or 2021, NorthLadder is headquartered in Dubai, UAE, with additional locations in Amsterdam and Utrecht, Netherlands. The company was previously known as BuyBack Bazaar.