
United States · Retail startup
Naja is an eco-friendly lingerie brand founded in 2014 by Catalina Girald.
Funding reportedLast round: Seed
Naja is an eco-friendly lingerie brand founded in 2014 by Catalina Girald.
The company focuses on producing sustainable bras, underwear, swimwear, and activewear that empower women while minimizing environmental impact. Naja operates primarily as a direct-to-consumer e-commerce business, with its headquarters in the US and manufacturing based in Colombia, where it employs single mothers. The brand's mission is to challenge the traditional lingerie industry by promoting body positivity, diversity, and ethical sourcing. Naja offers a range of high-quality, vegan products made from sustainable materials, including fabrics created from recycled plastic bottles. Their offerings are designed for comfort and style, appealing to women who value ethical fashion. Naja also runs the Underwear for Hope Program, which provides above-market wages and healthcare benefits to women in Colombia, further emphasizing its commitment to social impact and sustainability.
Funding, as reported
What they build
Known for
active wearfashionconsumersswiminformation technology & servicesinformation technologyecommercee-commerceinternetlingerieconsumer internetretail
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