MutualMarkets

MutualMarkets, founded in 2021 by Co-CEOs Alan Gould and Eric Gould, is a New York-based company focused on transforming advertising and co-marketing through its AI-powered SmartBurst Platform.

The company aims to modernize the traditional processes of forming brand alliances, which often involve lengthy negotiations and manual efforts. By leveraging advanced artificial intelligence, MutualMarkets creates a seamless marketplace for brands and content owners, enhancing how they engage with their audiences. The SmartBurst Platform connects brands with entertainment content such as TV shows, movies, and games, facilitating co-marketing campaigns. Key features include a proprietary marketplace for partnership opportunities, tools for managing digital ad creatives, audience targeting insights, and a comprehensive content database. MutualMarkets primarily serves the B2B sector, helping brands execute effective marketing campaigns and collaborate on digital ads. The company is headquartered in Franklin Lakes, NJ, with an operational presence in New York.