Who invested in MediaAlpha

2 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Funding summaryUpdated 26 Oct 2026

$145Mraised across 2 rounds since 2017, from 2 sources

$20MRound$125MSecondary

Latest round: Secondary, $125MMay 2024
Step-upi: 6.3×
Investors: 2

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2018201920202021202220232024

$20MRound$125MSecondary

First round: Round, $20M
Biggest round: $125M
Between rounds: 6.8 years

The rounds

May 2024
Secondary$125M1 new
- IGNIA
Source recorded
Jun 2017
Round$20M1 new
- Bridge Bank
Reported by FinSMEs

Founders and team

From MediaAlpha's own website: 2 founders, 5 on the team.

Steve YiCo-Founder and Chief Executive Officer

Eugene NonkoCo-Founder and Chief Architect

Amy YehChief Technology Officer
Keith CramerChief Revenue Officer
Tigran SinanyanChief Financial Officer
Tawny GrahamVP People Operations
Jeff CoyneGeneral Counsel

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Round2017Secondary2024

IGNIA

Bridge Bank

Everyone who backed them

IGNIAVC firm1round

Bridge BankInvestment firm1round

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Also claim to have backed them

This firm lists MediaAlpha as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.