Madhive

Madhive is a leading B2B enterprise software company based in New York City, specializing in modern TV advertising.

Founded in 2016, it offers a customizable, blockchain-based advertising suite designed for local media. The platform simplifies programmatic advertising with features like precision targeting, audience verification, and cross-device attribution. Madhive's self-service platform supports the entire campaign lifecycle, including proposal generation, planning, omnichannel buying, real-time optimization, and measurement. Key offerings include a local-first Demand-Side Platform (DSP), an OTT-first device graph covering all U.S. markets, and advanced tools for audience forecasting and campaign performance tracking. The company serves a diverse clientele, including local media enterprises, broadcast groups, agencies, and small-to-medium businesses, powering tens of thousands of campaigns daily. With around 500 employees and a valuation of $1 billion, Madhive has raised $450 million in funding and was recognized as one of the fastest-growing companies in North America by Deloitte in 2023.