Loop

Loop is a circular reuse platform developed by TerraCycle that focuses on eliminating waste through a global reverse supply chain.

It enables manufacturers to create reusable products and allows retailers to offer these products to consumers. The platform aims to transform single-use packaging into durable, reusable designs, making reuse easy and affordable for everyone. Loop operates a global system that collects used packaging from consumers and retailers, manages deposit returns, and ensures hygienically cleaned packaging is returned to manufacturers for refilling. The platform supports the launch of over 20 reusable consumer goods from leading brands, including Kraft Heinz, available in participating stores. Loop collaborates with partners like Ecolab to maintain high hygiene standards and works with various retailers, including Giant Food and Carrefour, to expand its reach.