Live Tinted

Live Tinted is a prestige cosmetics brand founded in 2018 by Deepica Mutyala, a South Asian-American influencer.

Based in West Hollywood, California, the brand emerged from Mutyala's personal experiences and aims to redefine beauty standards through inclusivity and representation. Live Tinted is recognized as the first South Asian brand sold at Ulta Beauty and is the fastest-growing prestige cosmetics brand at that retailer. The company specializes in clean, vegan, cruelty-free, and fragrance-free beauty products that cater to a diverse range of skin tones. Its flagship product, Huesticks, are multi-use color correctors designed to address hyperpigmentation and discoloration. Live Tinted also offers a variety of skincare-infused cosmetics, including eye masks and sun protection products. The brand emphasizes community engagement through its digital platform, advocating for diversity and providing educational content on beauty and skincare.