Lick

Lick is a London-based home decor brand founded in 2019 by Lucas London and Sam Bradley.

Operating as Lick Home Ltd, the company is headquartered in Brixton, London. Lick focuses on empowering decorators through a community-driven approach, making home transformation easier and more inspiring. The brand offers a range of products, including paints for various rooms, artisan wallpaper, decorating tools, and sustainable supplies. Lick also provides room painting kits and decoration kits. Their services include color consultations and design support, aimed at helping customers choose the right colors and complete their decorating projects. Lick primarily serves homeowners, first-time decorators, and professional decorators in the UK. The company combines direct-to-consumer e-commerce with retail distribution, reaching over 1,800 stores nationwide. Their products are designed to facilitate full-home decorating, enhancing the overall decorating experience for their customers.