Layar

Layar is a Dutch augmented-reality company based in Amsterdam, founded in 2009.

It became part of the Blippar group after being acquired in 2014. Layar specializes in mobile augmented reality, offering a browser that allows users to explore real-world locations and products through their phone cameras. The company provides augmented reality software and platform tools for creating AR content, as well as interactive print experiences that connect physical media to digital content. Layar supports an open development platform for developers to build AR applications and offers mobile apps for both iOS and Android. Notable products associated with Layar include Blippbuilder Studio, WebAR SDK, and The Studio. Layar has collaborated with major global brands such as Pepsi, Coca-Cola, and BMW, among others. The company has also partnered with device and carrier companies like Samsung, Verizon, and Sprint to enhance its offerings.