Kissmetrics

Kissmetrics is a cloud-based customer analytics and engagement automation platform founded in 2008 by Neil Patel and Hiten Shah.

Headquartered in San Francisco, California, the company serves over 10,000 clients globally, including businesses in the e-commerce and SaaS sectors. Kissmetrics focuses on person-based analytics, allowing companies to track individual user journeys and understand customer behavior with precision. The platform offers a suite of tools that includes person-based behavioral analytics, multi-channel attribution, customer engagement automation, A/B testing, and churn reduction strategies. These features help businesses visualize user paths, analyze lifetime value, measure campaign performance, and automate targeted communications. Kissmetrics is designed to empower organizations to optimize their marketing efforts, enhance customer retention, and drive revenue growth through data-driven insights.