InStitchu

InStitchu is an online custom tailor based in Sydney, Australia, specializing in made-to-measure menswear and womenswear.

Founded in 2012 by Robin McGowan and James Wakefield, the company combines traditional tailoring with modern digital retail to offer a personalized clothing experience at an affordable price. InStitchu operates in the Fashion Tech sector and has expanded its presence with showrooms in major Australian cities and New York. The company provides a fully customizable online design platform, allowing customers to create garments from scratch or modify pre-set templates. Their offerings include custom suits, tailored shirts, casual wear, and accessories, all made from premium fabrics like Australian merino wool and cashmere. Garments are manufactured in Shandong, China, under the supervision of skilled tailors, ensuring quality and fit. InStitchu delivers custom-made clothing within 3 to 4 weeks, supported by a "perfect fit guarantee." The brand serves a global market, catering to both men and women for various occasions, including work, casual outings, and weddings.