Infusionsoft

Keap, formerly known as Infusionsoft, is a cloud-based software company based in Chandler, Arizona.

Founded in 2001 by Scott and Eric Martineau and Clate Mask, who is the current CEO, Keap specializes in providing an integrated email marketing and sales platform tailored for small businesses, including multi-location franchises. The company rebranded from Infusionsoft to Keap in January 2019 to better reflect the spirit of small business entrepreneurs. Keap offers a comprehensive Sales and Marketing Automation Suite that includes features such as CRM for contact management, marketing automation for lead capture and management, and email marketing tools for campaign execution. The platform also provides e-commerce capabilities, sales tools for appointment setting and task tracking, and 24/7 support with strategic coaching. Keap targets small businesses across various sectors, focusing on home services, professional services, and multi-location franchises, aiming to simplify their sales and marketing operations.