United States · Information technology & services startup

Improvado

Improvado is an AI-powered marketing intelligence and analytics platform based in San Diego, California.

Funding reportedLast round: Series A

Information technology & servicesSan Diego, United States

About Improvado

Improvado is an AI-powered marketing intelligence and analytics platform based in San Diego, California.

Founded in 2015, the company focuses on automating marketing reporting, data extraction, transformation, and governance. With a team of approximately 51 to 200 employees, Improvado serves as a marketer-focused Integration Platform as a Service (iPaaS) and advanced ETL (Extract, Transform, Load) solution. The platform integrates data from over 500 marketing, sales, and MarTech sources, providing a unified view of marketing performance and ROI. Key features include automated data integration, advanced data processing, AI-powered analytics, and automated reporting. Improvado caters to medium to large enterprises, marketing agencies, and internal marketing teams across various industries, including finance, healthcare, gaming, and e-commerce. The company has raised $33 million in funding and is led by CEO Daniel Kravtsov.

What company datasets say Improvado raised

Funding, as reported

Reported in all$30Min dollars
Rounds4
Last roundSeries A
Last round size$22M
Last round dateMay 2022
Investors listed5

Founders and team

From Improvado's own website: 15 founders, 15 on the team.

Arup BanerjeeCEO & Co-founder at Windfall.
Bradford OberwagerFounder & CEO at Jyve.
Daniel KravtsovCEO, Founder
Joe ZawadzkiCEO & Co-founder of MediaMath.
Josh LevyCo-Founder & CEO at BeenVerified Inc.
Rajeev GoelCEO & Co-Founder of PubMatic.
Russ FradinCEO & Co-Founder of Dynamic Signal.
Dmitry NasikanovCTO, Co-Founder
Saran ChariCTO Coach, Co-Founder at Rotten Tomatoes.
Nikhil DixitVP at LiveRamp, Co-founder at Arbor.
Ali FlynnDirector of Sales, Co-Founder
Charlie SonghurstFounder of Katana Capital.
Kotaro TamuraFounder & Exec Chairman at BrightFunnel.
Nadim HossainFounder & Exec Chairman at BrightFunnel.
Peter KazanjyCo-Founder at Atrium HQ.
  • Anneka GuptaCo-CEO at LiveRamp.
  • Bill DemasCEO at Conviva.
  • Dave FallCEO at Brand Networks.
  • Kim PerellCEO at Amobee, CEO at Turn.
  • Peter KellnerChairman & CEO of Richmond Global Compass.
  • Toby GabrinerCEO at AdRoll.
  • Bryan MorrisCFO at LiveRamp.
  • Mark JacobsteinChief User Engagement Officer at Guardant Health.
  • Ariel LebowitsHead of M&A at OLX Group.
  • Ilia KolesnikovDeputy Head of Professional Services
  • Nick SnopovVP of Design
  • Olivier LabbeVP of Sales
  • Peter CloutierVP Solutions and Value Engineering
  • Roma VinogradovVP of Product
  • Sergei KliukvinVP of Operations

On 4 portfolio pages

Investors who name them

Each firm lists Improvado on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

marketing strategyautomated quality assurancehealth caredata governance policiesmarketing reportingdata export automationprofessional servicesenterprise-grade securityconsumersenterprise analyticsdata governanceautomated data blendingbi tool compatibilitymarketing analytics dashboardscustom dashboardscomputer & network security

Built with from their website

DockerHubSpot Sales HubAmazon SESGoogle Tag ManagerAmazon CloudFrontTableaudbtGoogle AdsMailChimpGoogle Workspace

+8 more

Viewport MetaLinkedIn AdsCSSZoomdataCopilotIBM ILOG CPLEX Optimization StudioGoogle Cloud BigQueryLucide

Sector
Information technology & services
Industry code
NAICS 54161, 513210, SIC 7375, 7372
Region
California
Revenue
$12M a year, as listed

Information technology & services in United States

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