HUED

HUED is a digital health equity company focused on improving healthcare experiences for Black, Latinx, and Indigenous communities.

Founded by Kimberly Wilson, HUED connects patients of color with medical professionals who understand their cultural, physical, and mental health needs. The company emphasizes the importance of educating healthcare providers to deliver culturally affirming care. HUED offers several key services, including health equity training and tracking for healthcare organizations, a searchable provider directory, and an appointment request platform. These resources help patients find culturally competent providers and enable healthcare organizations to enhance their health equity metrics. Additionally, HUED provides community education to address care gaps for specific demographics. The company collaborates with various organizations, including a partnership with Susan G. Komen®, to combat health disparities and promote inclusivity in health and wellness. Based in Northbrook, IL, HUED also serves patients in Washington, DC, Maryland, and Virginia through virtual and in-person appointments.