Hudson MX

Hudson MX is an advertising technology company that specializes in cloud-based Software as a Service (SaaS) solutions for media buying, planning, activation, and accounting.

Founded in January 2016 by JT Batson, the company is headquartered in Atlanta, Georgia, and operates globally, serving media agencies and leading brands. Hudson MX was acquired by MT II Holdings in October 2023 and has raised significant venture capital, including a Series D round of $63.5 million in February 2021. The company's primary offering is the MX PlatformTM, recognized as the world's first end-to-end media buying and accounting platform. This API-first solution streamlines the media procurement process, providing tools for budget management, financial tracking, and real-time analytics. Hudson MX focuses on empowering media agencies and brands to optimize their media investments, reduce operational costs, and enhance decision-making through advanced visibility and control over their advertising spend.