Hippoc

Hippoc is a Montreal-based company that leverages AI and neuroscience to enhance advertising effectiveness.

Founded in 2019 by Jean-Maxime Larouche and Kévin Combe, the company offers a web-based platform that predicts the cognitive impact of advertisements, streamlining the ad testing process and eliminating the need for traditional methods like A/B testing. The platform provides predictive ad testing, automated content generation, and instant design recommendations, all aimed at improving marketing efficiency. It analyzes various creative components and audience factors to deliver insights on return on investment. Hippoc serves a diverse clientele, including marketing agencies, start-ups, and large corporations, with notable clients such as Kia, Mazda, and Nissan. The company is headquartered in Lévis, Quebec, and has raised approximately $2.23M to $3M CAD in funding.