Habitual

Habitual is a London-based digital health startup founded in 2019, focused on evidence-based interventions for obesity, type 2 diabetes, and prediabetes.

The company provides digital therapeutics and healthcare services, utilizing validated nutritional strategies to offer personalized treatment solutions. Originally known as Ceres Health, Habitual aims to help individuals achieve lasting weight loss and improved health through science-backed programs. The company offers a comprehensive weight management program that includes a Total Diet Replacement system, an app-based platform for digital coaching and habit tracking, and a virtual social support system. These components are designed to address the root causes of obesity and diabetes, promoting sustainable lifestyle changes. Habitual serves both NHS patients and private individuals seeking effective weight management solutions. With a mission to assist 100,000 patients in reaching a healthy weight by 2025, Habitual combines nutritional science with behavioral psychology to deliver accessible and effective health solutions. The company has raised approximately £4.01 million in funding, reflecting strong investor confidence in its innovative approach.