Gumball

Gumball is a Los Angeles-based advertising technology marketplace that connects advertisers with podcasters for the purchase and sale of host-read ads.

Founded in 2012 and owned by the podcast network Headgum, Gumball aims to make podcast advertising more efficient and accessible. The company has experienced significant growth, securing $12 million in total funding, including a $10 million Series A round in 2023. Gumball offers a dual-sided marketplace that benefits both advertisers and podcasters. Advertisers can easily browse and purchase host-read ads, manage campaigns, and track performance through a transparent booking process. For podcasters, Gumball simplifies finding sponsors and optimizing revenue, allowing them to focus on creating engaging content. The Gumball Marketplace Platform features automated ad matching, transparent pricing, and analytics tools to enhance the advertising experience for both sides.