Goloot

Goloot is a Montreal-based AdTech company that specializes in performance advertising on the open web.

Founded in 2019 by Lucas Béland, Goloot connects advertisers with premium commerce content publishers to enhance customer acquisition beyond traditional social and search platforms. The company offers a performance ad platform that allows brands to run targeted campaigns through a network of over 300 premium editorial partners, including well-known sites like ELLE Magazine and Motortrend. Goloot's core offering is a gamified ad solution that integrates with publishers' websites, enabling brands to reward user engagement with curated e-commerce offers. The platform provides comprehensive visibility from the initial impression to the final purchase, equipping publishers with tools to manage creatives and track performance. With nearly $8 million in venture capital raised and $1 million in annual recurring revenue as of December 2022, Goloot is recognized as one of Canada's fastest-growing early-stage AdTech companies, reaching approximately 75 million unique shoppers in North America.