Goalsetter

Goalsetter is a Black woman-owned FinTech company founded in 2015 by Tanya Van Court, a former Nickelodeon executive.

The company focuses on providing culturally relevant financial education and goal-based savings tools for kids, teens, and their families. It offers a family finance app paired with a smart youth debit card, which includes parental controls and features designed to teach financial responsibility. The suite of services includes a mobile platform for setting savings goals, sending money through digital "goal cards," and tracking progress with game-based quizzes. Goalsetter also provides FDIC-insured savings accounts, an investment platform powered by Goalsetter Advisors, and an EdTech curriculum called Goalsetter Classroom, aimed at helping K–12 schools and colleges meet financial literacy requirements. The company targets diverse families and underserved communities across the United States, partnering with educational institutions and financial organizations to enhance financial education.