GetWhy

GetWhy is a Copenhagen-based AI company that specializes in qualitative consumer research.

It combines artificial intelligence with human science to help enterprises understand people at scale. The company offers an end-to-end AI platform designed to transform customer interviews and qualitative inputs into actionable insights quickly. The main product, Bloom, supports the entire research workflow, including study design, recruitment, AI-moderated interviews, transcription, emotional analysis, and synthesis of findings. GetWhy focuses on delivering high-quality qualitative insights efficiently, allowing teams to obtain results in hours rather than weeks. Trusted by over 120 leading consumer brands, including eBay, Heineken, Coca-Cola, and Unilever, GetWhy serves B2B consumer insights, market research, and product teams across various industries.