Australia · E-learning startup
Australia · frntlne
Frntlne is a Melbourne-based edtech startup founded in 2021 by CEO Mark John.
Funding reportedLast round: Seed
About frntlne
Frntlne is a Melbourne-based edtech startup founded in 2021 by CEO Mark John.
The company offers a mobile-first online training platform tailored for frontline staff in retail, hospitality, and pharmaceutical industries. Its innovative approach features short, conversational micro-learning videos, typically 15 seconds long, designed to enhance product knowledge and sales skills while improving memory retention and recall. The platform primarily targets younger workers aged 15-25, aiming to elevate customer experiences and sales conversions. Frntlne provides customized three-week courses developed in collaboration with brands, focusing on training sales staff in product knowledge and customer service. The platform also offers certifications and upskilling opportunities to support the career advancement of frontline workers. Trusted by over 100 brands, including Coles, L’Oreal, and P&G, Frntlne is expanding internationally, with plans to enter markets like Singapore, the UK, and UAE following a successful $4.6 million seed funding round in June 2023.
What company datasets say frntlne raised
Funding, as reported
Founders and team
From frntlne's own website: 5 on the team.
- Michael SolomonCEO
- Kyle MantessoCTO
- Malcom BoothCFO
- Georgia LundyOperations Director
- Talia BenatarProduction Director
On a portfolio page
Investors who name them
Each firm lists frntlne on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.
The company, in detail
What they build
Known for
training for indirect salesforcecustomer engagementtraining engagementtraining for retail staffproduct knowledge trainingreward incentives for trainingmotivated teamsconstructiongamified traininginformation technology & servicesretail industrycontent marketinginternal trainingtraining content creationbehavioural changesales training
Built with from their website
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- Sector
- E-learning
- Industry code
- NAICS 611430, 513210, SIC 8299
- Region
- Victoria
- Revenue
- 2.3M a year, as listed
- Full record
- Every detail in the company directory
E-learning in Australia
Startups like it
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