forma.ai

Forma.ai is an AI-powered Sales Performance Management (SPM) platform based in Toronto, Canada.

Founded in 2016, the company focuses on unifying sales planning, territory and quota management, and incentive compensation management into a single platform tailored for enterprise sales organizations. With approximately 31 to 140 employees, Forma.ai has raised between $48.6 million and $55 million in funding, including a $45 million Series B round in 2025. The platform offers a comprehensive suite of services, including Incentive Compensation Management, Territory and Quota Management, and Sales Planning Advisory. It automates complex compensation plans and optimizes sales coverage to help businesses exceed revenue targets. Forma.ai integrates with over 200 to 600 business systems, making it suitable for medium to large businesses with 200 to 5,000+ employees. Notable clients include Autodesk, Trustpilot, Stryker, OpenTable, and CareerBuilder, showcasing its effectiveness in driving revenue and enhancing sales operations.