Firework

Firework is a technology company based in Silicon Valley, founded in 2017.

It operates the world's largest AI-powered platform for video commerce, enabling brands to create, host, and monetize interactive, shoppable video experiences directly on their websites and apps. The platform helps ecommerce businesses, publishers, and advertisers enhance their digital presence by integrating livestream shopping and short-form shoppable videos. Firework offers a cloud-based SaaS platform with features such as shoppable video, livestream commerce, and personalized customer engagement tools. It allows brands to transform standard web pages into immersive digital stores, providing capabilities for video content management and analytics. The company serves over 1,500 leading brands globally, focusing on industries like beauty, fashion, grocery, and consumer electronics. Firework partners with notable companies, ensuring brands can engage customers effectively while retaining control over their data.