Fabelio

Fabelio was a design-focused e-commerce company based in Jakarta, Indonesia, founded on June 1, 2015.

The company specialized in furniture, home décor, and interior design, aiming to connect local Indonesian designers with consumers. Fabelio operated a hybrid retail model, featuring an online platform complemented by 20 to 21 physical experience centers in the Greater Jakarta and Bandung areas. Fabelio offered a range of services, including e-commerce retail with free same-day delivery, free interior design consultations, custom design projects, installation services, and B2B solutions for corporate clients. The product catalog included high-quality furniture for living rooms, dining areas, workspaces, and bedrooms, as well as various home décor items. The company targeted primarily Indonesian consumers, particularly Millennials, and aimed to expand its reach across Southeast Asia.