ExpertVoice

ExpertVoice is an advocacy marketing platform based in Salt Lake City, founded in 2004.

The company connects consumer goods brands with over 1 million vetted experts, including retail sales associates and industry professionals, to generate authentic product recommendations and educational content. Formerly known as Experticity, Inc., ExpertVoice operates with a mission to help consumers make confident purchasing decisions through personalized advice from trusted sources. The platform offers a range of services, including expert engagement, educational content creation, and tools for measuring brand sentiment. Brands can utilize ExpertVoice to provide product education and exclusive incentives to industry experts, enhancing their ability to recommend products effectively. The company also facilitates product seeding and review generation, helping brands amplify authentic endorsements. With partnerships across more than 900 brands in various categories, ExpertVoice plays a significant role in improving retail sell-through rates and consumer trust in product recommendations.