ERTH/bbtech (Blue Bee Technologies Sdn. Bhd.)

ERTH, or Electronic Recycling Through Heroes, is a Malaysian social enterprise focused on e-waste collection and recycling.

Founded in 2019 and operating under Blue Bee Technologies Sdn. Bhd., the company is based in Cyberjaya, Selangor. ERTH is recognized as a major collector of e-waste in Malaysia, providing a convenient reverse-logistics service for households and businesses to dispose of unwanted electronics. The company offers free pickup for eligible e-waste items and cash rewards for working devices. It also provides business services, including bulk collection and certified data destruction. ERTH collaborates with freelance workers known as “Heroes” for logistics and collection. The enterprise partners with various organizations, including Maxis, Berjaya Group, and the United Nations Malaysia, to promote sustainable e-waste management.