EmSense Corporation

EmSense Corporation was a market research and neurometrics company based in San Francisco, founded in 2004.

The company specialized in applying EEG and biosensory measurements to analyze consumers' emotional and cognitive responses to various marketing stimuli. Its primary focus was on quantitative neurometrics, helping clients understand engagement with advertising, packaging, media content, and shopping experiences in both physical and virtual environments. EmSense offered neuroscience-based market research services, utilizing physiological and brainwave measurement technology to assess consumer reactions to brands and communications. The company developed the EmBand family of neuromarketing measurement devices, including the EmBand 24, which was part of its EEG-based technology. Additionally, EmSense provided a headset designed to measure cognition and emotion in real-time as consumers interacted with ads, video games, and other media. The company served a diverse range of clients, including brands, advertisers, media companies, and retailers, all looking to enhance their understanding of consumer engagement and optimize their marketing strategies.