DriveTribe

DriveTribe is a global automotive community and social networking platform founded in 2016 by Jeremy Clarkson, Richard Hammond, James May, and Ernesto Schmitt.

Based in London, it serves as a hub for high-end motoring content and digital socializing, connecting automotive enthusiasts through themed "Tribes" focused on specific interests like car brands and motorsport. The platform features a digital media ecosystem that includes video, articles, and interactive content created by selected motoring creatives. DriveTribe also operates as an automotive marketing and video production agency, offering services such as bespoke video production, content integrations, social media management, targeted distribution, and live events. With over 10 million followers and significant monthly views, DriveTribe effectively engages a passionate audience of car and motorcycle enthusiasts while partnering with major global brands to enhance their marketing efforts.