DESelect

DESelect is a marketing optimization platform designed specifically for Salesforce Marketing Cloud (SFMC).

Founded in 2019 by Anthony Lamot and Jonathan Van Driesen, the company is headquartered in Antwerp, Belgium, with an additional office in Austin, Texas. As an official Salesforce partner, DESelect offers intuitive drag-and-drop solutions that help organizations efficiently launch campaigns, optimize data, and enhance customer engagement. The company provides several key products, including DESelect Segment for campaign launching, DESelect Engage for optimizing send frequency, and a popular Search App for content discovery. These solutions enable marketers to work independently with minimal training, significantly reducing the time spent on data management. DESelect primarily serves mid-market and enterprise clients globally, collaborating with Salesforce Implementation Partners and consulting firms to extend its reach. The company's mission is to help organizations connect with people through optimized marketing, acting as a central hub for marketing teams to boost engagement and ROI.