CreativeX

CreativeX is a New York-based AI-driven analytics platform that enhances creative excellence for leading brands.

Founded in 2015 and formerly known as Picasso Labs, the company operates an AI-powered SaaS platform that transforms subjective visual choices into objective data. This helps Fortune 500 brands improve the efficiency, consistency, and effectiveness of their creative content. CreativeX focuses on four core areas: Creative Quality, Brand Consistency, Compliance, and Representation. Their solutions include tools for measuring advertising effectiveness, managing the creative process, and maximizing the impact of creative decisions. The platform aggregates global content performance data and provides deep insights, serving as a central ecosystem for agencies and users worldwide. With a mission to elevate creative expression through data, CreativeX supports major brands across various industries, including Unilever, Google, and Nestlé.